Bud Light is channeling "Game of Thrones" in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its The new ad is called "Banquet" and debuted ahead of this weekend's "Game of Thrones" finale.
It shows people presenting a king and queen with increasing quantities of Bud Light. After one man makes the mistake of Bud light online dating commercial to please the royals with
Bud light online dating commercial "spiced honey mead wine," he is banished to the "pit of misery.
In recent years, Bud Light has veered from one campaign to the next, with each approach failing to connect with drinkers who are gravitating to wine and spirits and trendy craft brews. But the punchlines were clouded by attempts to take positions on progressive causes such as gender pay equality. The ads fell flat and Anheuser Busch yanked the campaign in October amid slow sales, before the election even took place. Bud shifted to the "Famous Among Friends" campaign in
Bud light online dating commercial with ads that included some humor but also plenty of sentimentality, including one ad that showed how the friendship of two men endured through the years.
Spuds MacKenzie came back for a Super Bowl ad. But the party pooch's return was a one-time deal, leaving some industry observers scratching their heads as to why the brand would waste a pricey ad buy on a temporary creative device.
The new ads stick with the "Famous Among Friends" tagline. But Goeler is putting his stamp on the campaign by leaning way more into humor than previous ads in the campaign. That's the Bud Light world.
While attempts at humor will consume the majority of Bud Light's upcoming ads, the brand will supplement the jokey spots with ads that focus on beer quality, he said.
Two product-focused ads debuted earlier this month. Need a credit fix?
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By Adrianne Pasquarelli - 46 minutes ago. Register to become a member today. You'll get the essential information you need to do your job better, including. To get unlimited content and more benefits, check out our Membership page. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. Bud Light is channeling "Game of Thrones" in a new ad that tries to bring back the frivolous, funny marketing that propelled the brand in its heyday.
The new ad is called "Banquet" and debuted ahead of this weekend's "Game of Thrones" season finale. It shows people presenting a king and queen with increasing quantities of Bud Light.
After one man makes the mistake of attempting to please the royals with a "spiced honey mead wine," he is banished to the "pit of misery.
Bud Light TV Commercial, 'First Date'
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